Tailored Dreams.
Creative Agency — London
Who We Are
Creative direction for a market most agencies misread.
Certain things are simply understood.
Ultra-high-net-worth individuals respond to precision, discretion, and story — qualities that mass-market marketing cannot manufacture.
LGRF is a creative agency built specifically for that audience. We work with luxury and ultra-luxury brands, across fashion, jewellery, automotive, real estate, private aviation and art, to design brand experiences that speak directly to their most discerning clients.
Every project begins the same way: research into the brand's identity, and into the world of the client it is trying to reach. Only once that is understood do we propose an idea — and we stay involved as a strategic partner through to delivery, not just a vendor of visuals.
Our philosophy is simple. Tailored Dreams — every detail, considered, for every client.
The Founder
Luna Giovanna Regina Fabbro Morati
Founder & Creative Director
Luna's path into ultra-luxury began long before her business training — surrounded, from childhood, by music, art, and fashion. She studied Fashion Styling and Creative Direction at Istituto Marangoni in Milan, then trained further in Fashion Photography at Central Saint Martins, London.
Her work has taken her inside the studios of JW Anderson, Palm Angels, Prada, Diesel, and Blumarine, alongside leading stylists and photographers, and on set for ODDA Magazine. She went on to complete an MA in Luxury Brand Management at Regent's University London, pairing that creative grounding with the strategic and financial discipline ultra-luxury clients expect from a long-term partner.
LGRF exists at the intersection of both worlds: creative instinct, and business rigour.
Where We're Going
Vision & Mission
Vision
To become one of the leading creative agencies in the ultra-luxury industry — setting new standards in brand storytelling, strategy, and aesthetic excellence, with a growing presence across Europe, the Middle East, and Asia.
Mission
To give ultra-luxury brands creative solutions that don't just suggest — they deliver. We combine deep research, cultural insight, and refined aesthetics to create brand experiences that feel both timeless and immediate, down to the smallest detail.
Exclusivity — Craftsmanship— Discretion— Heritage— Precision— Authenticity
What We Do
Five disciplines, one philosophy.
- 01
Brand Positioning & Re-Branding
Realigning a brand's identity, packaging, and presence to read as relevant to a more exclusive audience — without losing what is recognisably the brand.
- 02
Creative Direction & Campaigns
Storytelling built around a researched theme, produced with a curated network of photographers, stylists, and set designers — built to leave an impression, not just sell a product.
- 03
Artist & Brand Collaborations
Connecting brands with the right artists and creative voices, anchored in shared values, so the partnership reads as authentic rather than opportunistic.
- 04
Events & Experiences
Private launches, intimate exhibitions, and immersive experiences, where every detail — venue, guest list, pacing — is exactly right.
- 05
Product Design & Development
New concepts, materials, and limited editions developed collaboratively with the brand, from first idea through to a finished, market-ready product.
How We Work
A process built on research, not mood boards.
Theme
Every project starts with one idea, grounded in research into the brand and the client it's trying to reach — not a board of references.
Research & Adapt
That idea is tested and adapted against the brand's identity, its category, and the lifestyle of its final client, until it fits precisely.
Deliver
The work is produced to the standard its audience already expects — discreetly, on time, and with nothing left to chance.
We work with a small number of clients at a time, generally by introduction. Early concepts can be developed and shared under NDA.